The Presentation Secrets of Steve Jobs: How To Be Insanely Great In Front of Any Audience
Retail: $21.95
ISBN: 978-0071636087
Today’s business environment is so
cluttered with messages, pitches, copy-cats, and general information overload
that many new and fresh ideas sit in obscurity. The need for individuals to
communicate and influence others is more critical in an age of sound bytes and
24/7 headlines.
Presenting your ideas with purpose
and meaning is at the heart of Carmine Gallo’s book, The Presentation Secrets
of Steve Jobs: How To Be Insanely Great In Front of Any Audience. Modeling off
Steve Jobs (the icon), Gallo successfully deconstructs the formula for making
any presentation a winner. Whether you’re objective is to pitch a product or
service, or advance your career, the simple elements described in the book can
be applied by anyone at any level.
Gallo teaches you how to rise up
through the noise. For example, he outlines the back-end processes such as
planning with paper and pencil to craft your story. It’s not about the
beautiful PowerPoint slidedeck – it’s about convincing people why they should
care about you. Without that (mixed in with strong dose of personal passion)
you go nowhere. In the workplace success goes to the evangelist who creates the
roadmap that gets everyone’s buy-in. This is true of leaders as well as
individual contributors.
Gallo goes on to layout how to present information in digestible chunks
suggesting the use of headlines and Twitter length messages to create key
points that stick. In other words, if you build the experience they will
come. Seems simple enough, but many of us trip over ourselves trying to get the
task part of our pitch down and overlook the heart of the message. People
gravitate to you when you can solve a problem and create a change. That’s
what Steve Jobs does and so can you.
My review copy of this book is riddled with highlighter and post-its. Every
chapter has a plethora of gold knowledge nuggets that I will be practicing
every chance I get. True to Gallo’s style, the book is formatted with chapter
end summaries (Director Notes) and an easy to follow flow and format. If you
ever wanted to know how Steve Jobs captivates crowds, but more importantly, how
to harness his techniques for your own success, read this book immediately!
For more information visit www.carminegallo.com.
Purchase the book on Amazon.
