Re-posted from the IDEO website
IDEO has a great section called “Know Me Nudge Me” written by guest authors Jenny
Comiskey, Aradhana Goel, and Simon King. The section looks at trading personal
information for personalized services but I feel the design has a correlation to the work environment. Like all things IDEO, it offers some
great questions on behaviors and thinking to design solutions.
Here are the questions:
1. How might we help people connect
with the invisible, reflecting a new perspective? How might we allow our own
history to introduce a new understanding of ourselves?
2. How can we reveal the big picture
across behaviors in order to inspire proactive change?
3. How might we make supportive
services available in the right place, at the right time and through the right
channel?
Here are the takeaways:
1. Make people feel
safe
Allow people to reveal
themselves selectively and give them control over how their data is used. Let
them experience different levels of customization and take ownership of their
data.
2. Support the moment of
decision
Don’t choose for people.
Instead, support them in decision-making when it matters most. Reveal options,
choices, and tradeoffs at the right time.
3. Nudge, don’t push
Don’t cross the threshold
from nudging people to pushing them with heavy-handed advice. Allow information
such as trends, comparisons, and accepted standards to inspire people toward
outcomes that they themselves believe in.
4. Don’t be obtrusive
Design noninvasive and
intuitive platforms to collect information, and be subtle when nudging people
with choices or alerts. Provide ambient services that fit well into people’s
lives.
I think all of these points can be extrapolated into leadership and workplace behavior. During
moments of uncertainty and rapid change, employees look for security and trust
from leadership. Employees want to be empowered in their day-to-day decisions
related to their job duties and feel powerful in the fact that they know they
are moving things forward not merely surviving.
To read the full
article and participate in the conversation, click here
