By Tony Deblauwe
In this episode of the Work Babble Author Panel, the authors of the new book,
Social Media at Work, describe their experience defining how best to use social
media to drive organizational effectiveness.
As many companies slowly thaw from the cold grip of economic uncertainty and
stunted growth, the need to innovate and share knowledge rapidly is more and
more critical. The workplace has gone through significant change as well and
creating points of collaboration and connection between individuals and teams is
much harder. Fortunately many software tools have emerged that offer solutions
to effectively leverage the skills and competencies of employees no matter
where they do business.
The problem is, many organizations do not know how to effectively harness
social media tools internally and derive the benefits. In their new book,
Social Media at Work, co-authors Arthur Jue, Jackie Alcalde Marr, and Mary
Ellen Kassotakis offer their insight on how companies can use social media
tools to their advantage. Their research with companies such as Nokia, IBM,
Starbucks, and Cisco, draw out methods and examples of how teams use these
tools to lead change and foster more engaged cultures and ways of working.
For more information about this book visit:
Wiley
Publisher Website
Offer your opinion, insight or ask questions at the Social Media at Work
blog.
Available in bookstores and Amazon
Retail: $29.95
ISBN: 978-0-470-40543-7
