By Tony Deblauwe
There are two basic categories of career coaching tools: those that help you assess your clients and those that help you run the “behind the scenes” part of your business. There are new tools being developed in this field all the time. How do you investigate to figure out which ones will work best for you?
Assessing Assessments
There are free ezines and newsletters you can sign up to receive that contain career coaching advice for coaches. These will occasionally provide tips on various tools. In comparison, there are hundreds of career coaching newsletters directed at clients. These are both resources you can use to stay on top of newly developed assessment tools. However, the reviews are often going to be a little one sided. So, you’ll need to take a closer look at the assessment tools yourself.
The biggest pitfall with assessments is that they are so often simply the same old information in a shiny new package. You need to have an in-depth understanding of the features and benefits of traditional personality or behavior tests such as DiSC and Myers-Briggs. This will help you determine by viewing a few sample questions of a “new” product whether you are really getting something innovative for your money. Of course, sometimes a new spin on an old product isn’t a bad thing. For example, an assessment tool might be revamped for a different demographic or use updated language that is more likely to elicit an honest response from clients.
Once you find a promising assessment tool (or if you want to commission a customized test), you can take the next step of contacting the vendor for more information. The most important question the vendor needs to answer is: “How does this product improve my clients’ experience of receiving career coaching from me?”
Business Tools
Staying up to date on the latest software tools for running your career coaching business is a little easier. There are many resources for small business owners and entrepreneurs that focus on how to use technology to your advantage. When you are evaluating software, the most important question is “How would this tool improve the way I do business?” Don’t get distracted by features that are interesting but don’t actually increase efficiency for your specific business model.
There is never any reason to pay for a software product without testing it first. Free trials are the industry standard. When you find an application that is highly beneficial, you should also do a search to see if a similar tool is available in a free, basic version or as an open source program. Fortunately, with software reviews there is usually a great deal of accurate information available from actual users that will assist you in making a decision. Unless you are shopping for a full suite of BPM (business process management) software, you really don’t need to sit through a sales pitch from a vendor. The main thing to keep in mind is choosing the right tool for the coaching need. You may not always need the most elaborate tool or the most sophisticated system to provide the right coaching needs for your clients.
Sample Resources
Ezine: www.thecoachingtoolscompany.com
Newsletter: http://www.careercoachinstitute.com/newsletter-signup.html
Small Business Tools: http://www.pcworld.com/businesscenter/article/150091/25_best_business_software_tools_and_web_services.html





