We all know that communication is key in any endeavor between people. The ability to influence the right outcomes means the difference between success or failure. Interpersonal communication requires not only being clear about what you want but how you present or pitch your side of the story. That’s the tricky part.
Whether you’re an employee, job seeker, or parent, your capability to connect to another party to persuade the person to your point of view requires the right approach. Everything from your tone to the language you use impacts the heart and mind of the recipient to either agree with you or not. So how do you enrich your communication and be more compelling?
Individuals respond faster to similarity. That is, if you speak with someone and adapt to their conversational style, you build a climate of trust and understanding. As you match pace with someone your message will be more easily absorbed.
Create engaging conversation through the senses. Language can be flat and neutral which draws little reaction. Insert sensory-stimulating language that engages a person’s positive memory experiences to feel pleasant. The recipient will associate your message with a good emotion.
The way you speak is an extension of how you think. For example, a visual thinker will say “I see what you mean” and an auditory thinker will say “That sounds good.” Simple examples like these can help you quickly gauge what kind of person you are communicating with. You can adjust your message in big picture terms or to talk things through in detail.
Here are two examples to compare and contrast a sensory compelling statement versus a neutral statement.
“Please stop and read the yellow memo near the shop floor entrance. It defines your role in keeping everyone safe.”
“Please read the new safety procedures.”
Which statement resonates more with you? Now you can argue that short and sweet is better but the second statement is bland and offers no call to action. The other statement provides a sensory experience and a clear direction that reading the memo also has an accountability that comes with it – safety of others.
Inspirational leaders understand the power of enriched communication. They connect with their audience and they are able to weave a story that appeals to the eyes, ears, and feelings of listeners. You can achieve the thing and measure your success by how your recipient stays engaged with you, asks questions, and connects with you on a personal level.




